HAISHOP
PROBLEM
We were tasked with creating a new souvenir line and brand for the Tokyo 2020 Olympics. With product development and creation also came an interior space featuring an organic café.
SOLUTION
Newly created line of ethically sourced souvenirs with a story, that helped artisan communities and promoted lost Japanese crafts. Created product range and produced various story and print elements that helped inform customers of hidden cultural and artistic traditions of Japan.
CONTRIBUTION
• brand strategy / identity
• co-creative direction
• co-art direction
• product development
• copy writing
• storyboarding
• photography
• user experience
• SNS planning and implementation
***team project. media and collateral courtesy HI(NY) LLC.
