SEA and Sky
25 styles: men and women's sock collection
PROBLEM
Design a sock collection, featuring styles for both men and women, based on market research that would fit target suggestions and solidify client relationships.
SOLUTION
Created and completed a 25 style sock collection featuring both male and female styles that was sold in various boutiques, museums, stores and online.
CONTRIBUTION
• brainstorming
• research and analysis
• concept and development
• art direction
• visual direction
• product design and development
• color, material, measurement choice
• mill and factory liaising
• editing and production ordering
• photoshoot / collateral creation direction
***individual project. all designs conceptualized, designed and executed by Matthew Norman and created for OZONE DESIGN.
