THE RETREAT
PROBLEM
We were tasked to create branding for a new fitness retreat in Iizuka, Japan. “The Retreat” was meant to become a specialty facility where one could come to immerse themselves in fitness and nature. We had to develop everything from lodging options, layout and interiors, to signage, menu offerings, restaurant interiors, working uniforms and more.
SOLUTION
We were tasked to create branding for a new fitness retreat in Iizuka, Japan. “The Retreat” was meant to become a specialty facility where one could come to immerse themselves in fitness and nature. We had to develop everything from lodging options, layout and interiors, to signage, menu offerings, restaurant interiors, working uniforms and more.
CONTRIBUTION
• brainstorming and brand DNA
• brand strategy / identity
• user experience
• co-creative direction
• user experience
• art direction
• co-creative direction (photoshoot / collaterals)
• co-art direction (photoshoot / collaterals)
• styling (photoshoot / collaterals)
***team project. media and collateral courtesy HI(NY) LLC.
