MEGLY
PROBLEM
Develop full brand concept and visual identity for leading beauty / science Japanese company MTG.
Create full marketing campaigns and content strategies for both local (Japanese) and global markets.
SOLUTION
Team produced all visual identity elements: product name, color palette, product design and packaging for a fully functioning product.
All marketing and advertising collaterals for print, website, SNS and flagship storefront
CONTRIBUTION
• brainstorming and brand DNA
• brand strategy
• creative strategy
• user experience
• product development
• co-creative direction
• co-creative direction (photoshoot / collaterals)
• co-art direction (photoshoot / collaterals)
• video storyboarding
• SNS planning and implementation
***team project. media and collateral courtesy HI(NY) LLC.
