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MIMIO

PROBLEM

Mimio is a longevity-focused wellness company that develops a fasting-mimetic supplement designed to replicate the cellular benefits of prolonged fasting. Its healthy aging in a pill. The science deserved a brand as bold and vibrant as its innovation, prompting an overhaul that transformed its identity into something vividly human, confident, and future-forward.

SOLUTION

We reimagined Mimio’s identity to align its groundbreaking science with a bold, expressive brand system — elevating the visual language, refining the voice, and translating complex research into clear, confident storytelling that reflects the company’s vivid, future-forward personality.

CONTRIBUTION

• brand strategy / identity 

creative direction 

art direction 

• product development 

• asset creation + development

• photography

• user experience 

• SNS planning and implementation