NUTrɪre
PROBLEM
Expanded the creative team to support ongoing asset production and ensure consistent campaign performance for NUTRlRE hair products. Provided strategic creative direction to unify brand messaging and asset creation across continuous marketing initiatives.
SOLUTION
Developed a streamlined asset pipeline and provided ongoing creative direction oversight, enabling the brand to launch campaigns more efficiently while maintaining visual consistency across channels.
CONTRIBUTION
• brand strategy
• creative direction
• product development
• packaging creation
• continued marketing strategy and campaign development
