BARE PIZZA POCO
PROBLEM
We were tasked with creating for a new pizza restaurant, along with branding, interior design and full visual identity (packaging menu, website) that specialized in delivery. “POCO” was meant to allow even elderly people to come and enjoy pizza easily. Therefore, we had to consider single serving options and thus “POCO” (small in Italian) was born.
SOLUTION
In initial conversations with the owner, it became obvious that surrounding neighborhoods were full of elderly people. They used to enjoy eating pizza with their grandchildren, but now that they had grown and left the city, the elderly people craved pizza, but couldn’t handle the large sizes for themselves.
Therefore, the anchor point in the brand construction became accessibility (through delivery) and small portion sizes, for personal enjoyment. We wanted to allow people to enjoy pizza alone, or as a family, keeping food waste to a minimum.
CONTRIBUTION
• brand strategy / identity
• co-creative direction (photoshoot / collaterals)
• co-art direction (photoshoot / collaterals)
• user experience
• extensive SNS planning and implementation
***team project. media and collateral courtesy HI(NY) LLC.
