WAPHYTO
PROBLEM
We were tasked with developing a concept ranging from full visual identity to overall brand experience for an emerging skincare line. Additionally, we had to create full marketing campaigns and content strategies for both local (Japanese) and global markets.
SOLUTION
Team produced all visual identity elements: line name, product name, color palette, product design and packaging for a fully functioning product range featuring hair, skin, body and feminine care products. Additionally we created all accompanying marketing and advertising materials for website, SNS, flagship storefront and print.
Visit: Waphyto.com | Waphyto Instagram
CONTRIBUTION
• brainstorming and brand DNA
• brand strategy
• user experience
• co-creative direction
• product development
• co-creative direction (photoshoot / collaterals)
• co-art direction (photoshoot / collaterals)
• SNS planning and implementation
***team project. media and collateral courtesy HI(NY) LLC.
